Search Engine Optimisation (SEO) is the most effective digital marketing solution available for your website. In time you'll get a consistent volume of organic traffic to your site for 'free' unlike paid traffic which you'll only get if you pay per click and at the scheduled time your campaign runs.
Search engines use crawlers that scans and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
The algorithms are constantly changing and evolving, so it's important to keep up your SEO on and off your website.
You can read about all the latest updates from our blog.
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