The main difference between Search Engine Optimisation (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click). SEO typically takes much longer than PPC to see traffic and sales.
This question is a little like asking: Who is more important? The Pilot or the Co Pilot? You can probably come up with an argument for either; but the reality is, both are vital to the flight. The same goes for SEO and PPC (pay-per-click). You couldn’t establish domain authority, organic brand affinity, and really, a wholly formed online presence without SEO. By the same token, you couldn’t granularity target prospects by demographic, behaviors, or keywords without PPC.
As fun as it is to say, no: SEO is not dead. SEO is still a vital part of online marketing; and unless the way we search for content changes drastically, it will be for a long time. Businesses looking for immediate leads and conversions may neglect SEO in favor of more direct, targeted approaches like paid search and paid social; but businesses that invest in SEO are investing in the long term. SEO is cost-efficient, casts a wide net, and allows potential prospects to discover your brand on their own terms. Go ahead and enter the query “is seo dead” into Google. The post you ultimately click on is only in a position to be clicked because—you guessed it—effective SEO.
You get instant access to all the knowledge, best practice, work flow and processes we’ve built up over the last 16+ years. You get paid search experts using the best possible technology working to achieve your campaign and commercial goals. You get the assurance that your paid search investment is being protected 24/7 through SafetyNet.
Nobody can guarantee results in paid search marketing, and you should be wary of any company that says they can. We can of course project the likelihood of success based on your current activity, and will happily audit your account against our current best practices.
This will depend on a number of things, such as the quality of your current activity and the opportunity in your industry sector. Re-engineering declining or poor performance is not easy and requires meticulous planning. Trying to force changes quickly can be done but normally ends up being very expensive. A controlled approach using our test, analyse, refine methodology will always deliver better results over the long term.
Whilst we seo and ppc for the whole of the united kingdom, we are open to managing campaigns over seas, it's best to get in touch with us before hand as managing a campaign that is based in Australia could pose some difficult with time zones.
We have a many options for you to market. Google, Bing, Yahoo! Aol to name some of the search engines, but we can also create and manage Social Media Platforms such as Facebook, LinkedIn, Twitter, Youtube +more. There is also Email Marketing which we can do email blasts with your own data or data we can buy from a 3rd party.