Pay Per Click
Search engine advertising is one of the most popular forms of Pay Per Click (PPC). In 2017 we spent over £1 million on Pay Per Click (PPC) for our clients.
It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google/Bing results page.
Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay £3 for a click, but the click results in a £1500 sale, then we’ve made a 500% profit.
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Google AdWords is the online advertising platform owned and operated by Google. AdWords, it is also the largest and most widely used online advertising network in the world, and millions of businesses advertise online using AdWords to reach new customers and grow their business.
Bing
Bing Ads is the online advertising platform owned and operated by Micrsoft, it is also the second largest online advertising network in the world, and millions of businesses advertise online using Bing Ads to reach new customers and grow their business.
Facebook Ads is the online advertising platform owned and operated by Facebook, it is also the largest social media network in the world, clicks cost much less than on Adwords and Bing.
90
+
PPC Accounts
100000
+
Keywords
9.4
%
Average CTR
£3.88
Average CPC
How Our PPC Team Can Help You
We will treat your campaign, budget and spend as if it was our own.
PPC Strategy
To tailor a PPC campaign that’s right for you, we will get to know your business, industry sector, competitors and USP’s. Then can we work with you to develop a strategy that’s going to deliver the results you need.
Implementation
We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks. It’s important to us that you own the accounts, and that you have a relationship with the network owners.
Keywords
We'll ensure you’re targeting the most appropriate keywords and not wasting spend. We use sophisticated techniques ensuring you cover the full search landscape while avoiding the areas which aren’t right for your business.
Adcopy Writing
We ensure your adverts are tightly focused to the ad group’s keywords and to the landing pages on your website; with a strong call to action and continuous testing we can be sure you’re getting the right traffic at the lowest cost you could pay.
Ad Extensions
Ad extensions have become a vital part of the PPC arsenal. Ad extensions transform your adtext and give you the opportunity to stand out, over your competitors. If you’re not using ad extensions in today’s bid landscape, then you’re missing a trick.
Shopping Ads
We’ll help you set up, manage and optimise your shopping campaigns and product listing ads to promote your inventory. Our experience helps us ensure the right product shows for the right keywords.
Tracking
Without the right data, optimising a PPC campaign would just be a shot in the dark, so one of the very first things we do is to make sure the tracking is setup properly, giving us all the data we need to optimise the accounts going forward.
PPC Optimisation
Ongoing optimisation will continually refine and focus the campaign to push the performance boundaries. Attention to detail is the key; A slightly higher click through rate in this Ad group, a slightly lower CPC on this keyword – it all adds up to make a massive difference.
Reporting
We produce reports which provide meaningful insight into what’s happening with your PPC campaign. What we’ve been working on, what we’ve noticed your competitors doing and how your paid search is performing against the key metrics you’re most interested in.
How It Works
We will treat your campaign, budget and spend as if it was our own. Here's a quick run down of how it works.
Sign Up
Pick a package that suits what your daily spend* will be.
Checkout
Pay for the package you have selected.
Dashboard
Check your dashboard for your live projects details.
LIVE
Project will go live, watch you site traffic increase aswell as your leads and sales.
Budget
Apply your daily budget** (in a weekly format) to the account.
Details
Please respond to our correspondence on what information we need from you.
* Spend: As per packages, with have different tiers for different daily budgets, it should be noted that within our prices, they do not include what you would spend daily, our prices are our fee for managing your spend.
** Budget: Your budget is what you decide and what you can afford as a business, our model works on a daily budget billed per week. An example would be Mon-Fri spending £400 per day, meaning your billed amount is £2,000.
Pre-Packaged Solutions
Check out our pre-packaged PPC plans, if you need a tailored solution please contact us.
Bronze Package
- Recommended for Low Daily Budgets
- £500 One-Time Setup Fee
- Max Monthly Budget £4000
- Keyword Research
- Up to 500 Keywords
- Up to 100 Ads
- Google PPC
Bing AdsFacebook AdsWebsite IncludedDaily Reporting- Weekly Reporting
- Monthly Reporting
Bronze Package Package SEO
Silver Package
- Recommended for Medium Daily Budgets
- Free Setup
- Max Monthly Budget £8000
- Keyword Research
- Up to 1000 Keywords
- Up to 200 Ads
- Google PPC
- Bing Ads
- Facebook Ads
Website Included- Daily Reporting
- Weekly Reporting
- Monthly Reporting
Bronze Package Package SEO
Gold Package
- Recommended for High Daily Budgets
- Free Setup
- Max Monthly Budget £16000
- Keyword Research
- Up to 2000 Keywords
- Up to 400 Ads
- Google PPC
- Bing Ads
- Facebook Ads
- Website Included
- Daily Reporting
- Weekly Reporting
- Monthly Reporting
- Bronze Package Package SEO
