Social Media Marketing (SMM) is essentially a way of display ads and content for a target audience in geographical locations suited to your business. Each social media platform has its own different uses aswell as it's own captive audience.
Social Media Marketing works in a similar way to pay per click, where we create a campaign, set a budget. But instead of keywords, we use interests and other metrics like gender, country, behaviors to target our audience.
Depending on which platform is used, there are various types of campaign that can be created, such as a video post, sponsored post, social engagement for the page and so on. Each time the ad is clicked, the account is billed.
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