The keyword is still relevant, but SEO has become more complex.
Keyword optimisation is a framework for SEO. Similarly, you could say that topic modeling (how words and phrases are interrelated) is a framework for content optimisation. With the rise of semantic search, the goal is to cover a topic rather than zoning in on a specific keyword. Think “content strategy” rather than “keyword density.”
Avoid creating disjointed pages optimised for a specific keyword. In this white paper from MarketMuse, you will learn how to create authoritative content, as well as:
- Understand the intent behind a query.
- Shift toward “content strategy” rather than “keyword density.”
- The difference between content optimization and SEO.